Virtual challenges you walk in the real world
Fitness should feel fun, not forced
Every step, run, ride and wheel you log moves your avatar along a real mapped route: the shores of Loch Ness, the length of Britain, the height of Everest. Real-time avatar movement, Google Street View and story-driven milestones, so your everyday movement finally goes somewhere.
6
challenges available now
£19
single quests from
5
apps sync automatically
£0
to start your first
See where you are in the world
Powered by Google Street View
Every quest is a new chapter of your fitness story. Your activity unlocks progress on a real map, revealing new locations, rewards and immersive experiences as you go.
Reach a landmark and you can stand in it. Not a photo of somewhere. The actual street, the actual view, the place your own walking carried you to.
Meet Max
Gamified quests meet AI coaching
Max is built right into MyFIT Quests, ready whenever you need him. A training plan, a quick workout idea, a breathwork technique before bed, or just a nudge in the right direction.
Ask him anything health and fitness related and get instant, personalised guidance. Maxine is there too, and Mini Max and Mini Maxine coach the under-16s in language built for them.
Three steps, then it runs itself
1. Pick a route that appeals
Land’s End to John o’ Groats. Route 66. Loch Ness. Choose by the distance you fancy or the story you want to hear.
2. Connect, or log by hand
Strava, Apple Health, Google Health, Fitbit and Polar sync on their own. No tracker? Type the distance in. Both count the same.
3. Watch the map move
Your avatar travels the real route, milestone by milestone, with cinematic story-driven moments when you arrive.
Who builds this
A real family affair
MyFIT Quests is built by a family, for families. No big corporation and no faceless team, just a small, close-knit group pouring our hearts into something we genuinely believe in.
It started with Couch to 5K and a decision to change. That is exactly why it stays personal, honest and refreshingly down to earth, and why your under-16s come along free on a membership.
The Loch Ness taster is free
Twenty-one kilometres along the real shoreline, narrated by Nessie, at no cost and with no card. If it clicks, everything else opens up.
Before you start
What is a virtual challenge?
A real mapped route you complete over time with your own everyday movement. Your logged distance moves you along it, so a 1,000 mile route is covered in the walking, running and cycling you were doing anyway.
Do I need a fitness tracker?
No. Strava, Apple Health, Google Health, Fitbit and Polar sync automatically if you use them, and you can type distances in by hand if you do not.
Does walking count, or is this for runners?
Walking counts in full. So do running, cycling, swimming and wheeling. Most people on a quest are walkers.
Can my children join in?
Under-16s come along free on a membership, with their own quests and Mini Max coaching. Anyone 16 or over needs their own.
What does it cost?
Your first taster is free, single quests are £19, and membership opens everything from £59.99 a year.
